Understanding the Workplace Commitment for Generation Y in Hong Kong - A Qualitative Study

Irene SC Siaw


There have been many research studies comparing the workplace commitment of different generations, but such research is rare in Asian context. Given the diverse workforce population of Generation Y (Y’ers), it is believed that this generation will have the power to change the workforce. The turnover rate for Y’ers is higher than other generations; hence organizations also struggle to retain the good employees. This paper aims to understand the workplace commitment level of Y’ers working in Hong Kong, so that organizations are able to design measures to help increase their work commitment and thus, reduce employee turnover in the long run. The study concludes with the findings from a qualitative study and suggests measures for organizations to attract and retain Generation Y employees.

Aus. J. Bus. Sco S. & IT. Vol 2(1), January 2016, P 62-71


Generation Y; Workplace Commitment; Affective Commitment; Normative Commitment; Continuance Commitment

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