Tourism Impact on Development: A Case Study of Homestay in Thailand

Anna Davtyan


Homestay tourism, as a recent popular type of tourism, can be observed and used as a model to boost the economy of countries (especially developing), regions (remote areas) and as an improvement of any community‟s livelihood. This study aims to analyse homestay tourism of one of the most visited countries: Thailand. In this study, the term homestay will be used for the following types of tourism: community based, ecotourism, agritourism (farm tourism), since the tourists stay overnight in the homes of locals. Both qualitative and quantitative survey methods were used to examine the degree of community‟s involvement in the tourism industry and community‟s benefits particularly from homestay tourism. Ayutthaya and Amphawa communities in Thailand were used as case studies for the survey. Results indicates that the level of education or language proficiency of host families, particularly business (small-scale) runners play an important role in the management and organization of homestay tourism. Locals with an appreciable level of education could host up to 30 tourists per weekend and have the potential to increase the number by expanding their homes through the construction of more accommodation and opening small tourism related businesses. Homestay tourism has the potential to increase the livelihood of the communities through increased income by creating jobs for the locals. Tourism related businesses also enjoy an increase in sales which encourages them to either expand or open more branches. These benefits contribute to the overall growth in Thailand‟s economic development and should be given much attention. Although homestay tourism is booming in Thailand, there are still traces of inefficiencies which need attention, such as organizing a committee, which will manage and regulate homestay tourism in the region, organize seminars to help improve the hosts‟ management skills and language proficiency and ultimately coordinate and implement programs that will help increase the inflow of tourists.

Aus. J. Bus. Sco S. & IT. Vol 2(2), April 2016, P 101-113


Homestay Tourism; Host; Business Opportunities; Development

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