Exploring Factors that Enable Coopetition Strategy Success in Private Universities in Jordan: A Mixed Method Research Approach

Zeyad Abdulazeez Al-Najaifi, Dorothy Andrews, Omer Ali

Abstract


Coopetition strategy (CS) means organizations cooperate and compete with each other simultaneously. Research studies have examined this strategy in various industries in different contexts, and even though researchers have emphasized the increasing importance and benefits of coopetition for business today, there has been comparatively little attention paid to the factors that lead to successful sustainable coopetition. In addition, there have been very few studies that have reported on the strategy being used in the tertiary educational sector, and in particular in Jordan. The main objective of this research is to explore the critical success factors for CS management in Private Jordan Universities (PJUs). To achieve this objective, mixed method research approach will be used based on a two-phase sequential method. The qualitative phase (Phase one) data collection will consist of semi-structured in-depth interviews organized with 18 participants, selected from the dean’s councils of nine PJUs. In phase two (the quantitative phase), a questionnaire will be used to collect data from 355 participants at the management level who can be deemed to be the decision makers and business managers in the organization. Furthermore, to confirm and provide further understanding of the outcomes from phase one. The contribution of this study will address a gap in the research-based literature regarding the coopetition success factors studies that can contribute to improve the efficiency and effectiveness of universities performance in higher education sector in Jordan.
Aus. J. Bus. Sco S. & IT. Vol 5(2), October 2019, P 51-64.

Keywords


Coopetition; Competition; Cooperation; Coopetition Success Factors; Coopetition Strategy Model

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