Tourism Sustainability in Historical City of Melaka

Norsyafina Mahat, Hamimah Hassan, Mass Hareeza Ali, Nawal Hanim Abdullah, Muhammad Shahrim Abdul Karim

Abstract


Melaka city has been awarded as a world heritage site by the UNESCO in 2008. Tourism plays a major role in the economic activity of Melaka and has influenced the city‘s development in many ways. One of the programs is the sustainable green practices; however, the participation of tourism suppliers is still at a minimum level. Therefore, it is very important for tourism attractions in the city to sustain either from economic or environmental sustainability. The main purpose of this paper is to examine tourists‘ perception on five dimensions of attraction sustainability. The findings contribute to the fundamental objective of developing quality tourism for the country, particularly in making attractions sustainable in terms of environment, economy, and social, authentic, and service delivery. It can be concluded that these factors contribute to the satisfaction of tourists as well as to achieve higher level of tourist revisit intention. Hence, this research supports the sustainable tourism concept that has the characteristics to improve the quality of life of the host community, provide quality experience to the visitors, and maintain quality social structure for usage of both tourist and the host community (WTO 1993).

Aus. J. Bus. Sco S. & IT. Vol 2(2), April 2016, P 114-137


Keywords


Sustainable Tourism; Tourist Attraction; Satisfaction; Revisit Intention; Melaka

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