Toward Extension of Global Market Opportunity to Adopt M-Commerce Approach for New Strategy in Saudi Arabia

Waleed M Alharbi, Adel A Bahaddad


This paper discusses how to extend the maximum benefit from global and international opportunities in the apparel and footwear market through a comparative study between present features and challenges faced by Macy’s global company, and advantages of small and medium-sized enterprises (SMEs) in Saudi Arabia. This study will use a case study to identify the advantages and opportunities for success of international companies to enter the Saudi market, as well as conducting a quantitative study to determine the requirements of companies that have a plan and already own websites that can be used to present and sell their products on the internet. The level of risks and advantages is studied using the strengths, weaknesses, opportunities, and threats model in both research tools. The advantage of this study is its ability to determine the basic requirements needed for companies to apply e-procurement through commercial applications in smartphones. The participants comprised 108 companies who are considered SMEs in the apparel and footwear markets, and who do not have more than 500 employees. This paper concentrated primarily on companies that want to take advantage of electronic channels to sell through commercial smartphone applications. The importance of Macy’s global company, which is a US company, is that it has a good opportunity to enter Saudi Arabia via electronic channels with commercial smartphone applications to build strong strategic economies with internal companies in the Saudi market. New strategic economies represent the future vision of successfully transforming the economy away from oil by 2020. It focuses on changing the economic and trade restrictions on foreign ownership in Saudi Arabia to own 100% of their companies’ capita, and allowing foreign investors to expand their opportunities to invest in the Saudi stock market.

Aus. J. Bus. Sco S. & IT. Vol 3(3), July 2017, P 100-118


M-commerce; Quantitative Method; Strengths; Weaknesses; Opportunities; Threats; M-trading; Commercial Applications

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